From her first millinery shop, opened in 1912, to the 1920s, Gabrielle 'Coco' Chanel rose to become one of the premier fashion designers in Paris, France. Replacing the corset with comfort and casual elegance, her fashion themes included simple suits and dresses, women's trousers, costume jewelry, perfume and textiles. In 1920, Paris was the world's capital of the arts and Chanel established herself in that world as the arbiter of elegance and good taste. Her story is a succession of milestones in design: from the famous No.5, the first perfume ever launched by a couturier, one that became legendary, to the black dress and the ubiquitous tweed suit, not forgetting the "barbaric jewels"*. More than a signature, she imposed a way of life.
The German Karl Lagerfeld has assumed the artistic directorship of the House of Chanel since 1984. With his media coups, personified by such super models as his fellow countrywoman Claudia Schiffer, who succeeded the French model Inès de la Fressange, he has lent a new dimension to an institution which still fills the dreams of Americans and the whole world.
"If you want to start a collection, start with a brooch
because you will find most use for it.
It can be pinned on a suit lapel, collar or pocket,
on a hat, belt, or evening gown."
Coco Chanel
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